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10 reasons your business will lose customers if you ignore social media

Do you think social media “isn’t really relevant” to your business? Here are 10 reasons why you’re losing customers by not being active on social networks: Customers expect you to have a social...

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What is content shock?

The phrase “content shock” is creeping into our vernacular. It doesn’t sound particularly positive, and quite rightly makes even the most confident of marketers feel uneasy. Here, we’ll explore exactly...

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6 things to include in a brand style guide

With companies producing ever-more content, the need for guidelines governing this material is more important than ever. A greater content output and a higher number of contributors can lead to an...

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