New survey reveals positive attitudes towards content marketing
A new study from BtoB has shown that the majority of marketers have an increasingly positive attitude towards content marketing. [...] The post New survey reveals positive attitudes towards content...
View Article10 reasons your business will lose customers if you ignore social media
Do you think social media “isn’t really relevant” to your business? Here are 10 reasons why you’re losing customers by [...] The post 10 reasons your business will lose customers if you ignore social...
View ArticleFrom brand awareness to Google Fact Check: content marketing trends
Brand awareness is no major barrier to content success According to Outbrain, approximately 60% of consumers believe relevant content is trustworthy. It doesn’t matter about brand awareness – they’ll...
View ArticleWhat is content shock?
The phrase “content shock” is creeping into our vernacular. It doesn’t sound particularly positive, and quite rightly makes even the most confident of marketers feel uneasy. Here, we’ll explore exactly...
View Article6 things to include in a brand style guide
A brand style guide can work wonders for improving the quality of your organisation's written content. Find out more in our latest blog! The post 6 things to include in a brand style guide appeared...
View Article10 reasons your business will lose customers if you ignore social media
Do you think social media “isn’t really relevant” to your business? Here are 10 reasons why you’re losing customers by not being active on social networks: Customers expect you to have a social...
View ArticleWhat is content shock?
The phrase “content shock” is creeping into our vernacular. It doesn’t sound particularly positive, and quite rightly makes even the most confident of marketers feel uneasy. Here, we’ll explore exactly...
View Article6 things to include in a brand style guide
With companies producing ever-more content, the need for guidelines governing this material is more important than ever. A greater content output and a higher number of contributors can lead to an...
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